Above is the style tile rough draft that I created for the conference after our group decided colors during class. I have many variations to the masthead and I hope to decide during class which one everyone thinks is working the best. The main variations are; conference being bold or thin, the grey or navy background, and interdisciplinary being the teal or white color. I added the navy color after my group talked because we wanted a navy but when I went back to recreate the color we had chosen it seemed very grey. The overall design, typeface and color scheme is based off the book cover for which the conference is named. We decided during class that a similar font hierarchy to the book would be best which is what I created this based off of. Just to add a little more I mocked up how some of the colors would look as web buttons.
As a group we decided we all would create separate sketches for next class so below are mine.
This would be for one of the main posters. We are batting around the idea of doing 2 or 3 different ones so passersby are not bored with them. It is based off the geometric shapes of the book cover. It would have a similar theme as the style tile above. The boxes that are not colored in would have a photo of each speaker and a bio of them to the right of it. The masthead would also be included and the tagline and any additional needed information.
The above sketch would most likely be for a flyer. It is loosely based on the idea of a superhero tagline we were given. It is suppose to be a cape that has all of the information flowing on it. I thought if it is done well it could be dynamic and draw the viewers eye into it.
This last sketch is based on the back of the book and it is also a flyer sketch. It has the masthead at the top and the date of the event in the ribbon below it. Then I thought the tagline could be larger right under that then additional information and maybe some relevant graphics at the bottom like on the back cover.
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