Sunday, September 22, 2013

Week 4 Out Of Class: App Logos and Conference Storyboard

Logos
Below are 27 black and white logo designs for my app, Journey Owl. I started out by just looking at the types of owl, which one would be recognized best and how much needed to be included to show it was an owl/how minimalist I could be. From there I started to include the initials of the app J and O. I also tried to include the owl as the O's counter or as the entire letter. Next my mind went to the app and what it involves like travel, gps, maps and time and I brainstormed things connected to that for the second half of logos.


Below are the logos I decided worked the best and transferred into color. I chose a blue, purple  and light green color scheme. I chose blue and purple because it represents night time and the sky. I chose light green because it references land and awaking. The first, I felt was a good representation but after looking at it I felt it may be too childish for my audience. I thought the owl in the location teardrop well represented the journey and owl portion of the app's name. I also thought both owls with the clock/globe worked well for the app, but I was debating if I should place one of them within the location teardrop instead. The bottom two with the letters I thought was very simplistic and would work well small. I thought bringing one of the other owls in again may make them stronger designs, I am just not sure which one.




Conference Motion Storyboard

Below is my sketched out storyboard, I did my best to leave the pictures large so they could be readable. I based the opening off of an excerpt from the back of the book. Then I included in the speakers information and lead into what Alexandra and I talk about (multiple devices). Then I created the ending. I am planing to use the color scheme from the style tile I created earlier for the design group. As of right now it is 40 seconds long, under the minute long requirement I was given.




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