My version is to the left. I worked from the document Kira gave me and made it my own. I placed the masthead still at the top but I made it smaller and left a good amount of margin around it. I put the tagline in Intro the bolder typeface from the masthead because I felt it should stand out. Then the FREE right below it catches the readers eye, which will lead them to the website and the guest speakers. I could not make the website as prominent as I wanted to because of how long our URL is and I did not want it to be on two lines. I took the banner graphic from my original flyer (which I took from the back cover .ai file) to use for the date. I did this because I felt it was an important of piece of information that I could not into the ipad without the white space being compromised but I still wanted it to be highlighted so I placed it in the banner which will lead the eye to the venue information below.
Elevator Pitch
For the on the go twenty-something who has a busy, hectic life, (product name) is a calendar that won’t slow them
down. Unlike the default calendar app
the product is fully customizable
which allows for peak efficiency while being mobile.
(Product name is TBA so I did not include one in the elevator
pitch)
Tribe Questions
What are my tribe’s shared passions, values, and
beliefs? Do they share a common goal?
- I feel that their shared passions are in their
career, their line of work. Their values are staying on top of things and being
independent. They believe in technology and use it profusely.
Is my tribe at a particular life stage? Puberty?
Parenthood? Graduation?
- My
tribe is in the transitional stage of the end of college (Graduation) and
becoming part of society, whether that be through a job or internship.
What is their common identity, sense of belonging, and
expression?
-Their
common identity is a person in this transitional place in life. All of them are
striving for something whether it is for an internship or graduation. Their
sense of belonging is where their work, loved ones and new life all meet. Their
expression is hopeful and focused.
Who do they hang out with? Where do they hang out
(both on and offline)?
-They probably hangout with people close to their age.
These people may be from school or newly met coworkers. They hangout on
facebook, twitter and probably instagram and in the real world bars, coffee
shops and maybe even their friends’ new places.
What is my tribe currently talking about? An event? A
product? A problem?
-My tribe is most likely talking about the most current
event, whether that be the newest gallery or bar downtown, the newest
technology being announced or the fact that they are still stuck in the
internship.
What rituals do they practice?
-Their rituals may include, getting a hot morning
beverage, weekly calling loved ones, a daily walk of their pet and late nights
catching up on their favorite shows.
What goods and services is my tribe passionate about?
How do they link them to others?
-They are passionate about services that can aide them
in their transition, especially things online that can help get their persona
out in the world. They link each other through their social media of choice, whether
it is twitter, Facebook or LinkedIn. They are also passionate about goods are
services that allow them to express themselves.
How will my app impact their lives? How does it makes
their world a better place?
-My app will affect their daily lives. The app will
allow them to have a place in the palm of their hand to put all of their tasks,
meeting, appointments, list, but without the clutter so they don’t forget their
mother’s birthday.
It will make their world better in that as they
gain responsibilities in the world they will have a place to store it and
remind them so they do not get tripped up on the little things like a payment
here or there, they can be reminded. This will allow them to focus on the
important events an
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