Elevator Pitch
For the frequently traveler who often has changes in their
internal clocks, Journey Owl is an app that will record a user's eating and sleeping schedule at home then create one when they get to their destination. Unlike Jet Lag manger and
World Clock the product will work during the trip and notify the user to times to sleep and eat in their
new location to aide in the time zone adjustment and it will also allow the user
to share their schedule with others.
App Name
The app name that I am leaning towards is Journey Owl. I brainstormed this through a series of word lists with the columns of travel, animals and frequent. From that I put different words together. I chose owl because of their odd sleeping patterns like the user will have and the word journey because the user is always off on a journey when they use the app.
Branding Matrixes
Below are the branding matrixes I created for class today. Besides my own the other 3 apps that I found closest to mine during research was Jet Lag Manager and World Clock, Jet Lag Rooster, and multiple sleep therapy/remedy apps that were all the same. There was no app that is directly doing what my app will. Jet Lag Manager is very pre-trip based, and scientific, not made for mobile screens. Jet Lag Rooster is more of an alarm service, strictly for sleeping.
App Name
The app name that I am leaning towards is Journey Owl. I brainstormed this through a series of word lists with the columns of travel, animals and frequent. From that I put different words together. I chose owl because of their odd sleeping patterns like the user will have and the word journey because the user is always off on a journey when they use the app.
Branding Matrixes
Below are the branding matrixes I created for class today. Besides my own the other 3 apps that I found closest to mine during research was Jet Lag Manager and World Clock, Jet Lag Rooster, and multiple sleep therapy/remedy apps that were all the same. There was no app that is directly doing what my app will. Jet Lag Manager is very pre-trip based, and scientific, not made for mobile screens. Jet Lag Rooster is more of an alarm service, strictly for sleeping.
North to south- More notification reminders/ none. Left to Right- Before trip/ during trip
N/S- Simplified layout/ Complex layout. L/R- No sharing capabilities/ Sharing Capabilities
N/S- Adapting body clock (not just sleep)/ Sleep Based. L/R- No personalization of schedule/ Personalization of schedule
N/S- Use of Table and Charts/No Tables. L/R- Map based/ time zone based
Overall everyone agreed with the phrasing and outcome of my Matrixes.
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